{"id":69,"date":"2017-12-21T13:59:20","date_gmt":"2017-12-21T13:59:20","guid":{"rendered":"https:\/\/blog.sharekit.io\/?p=69"},"modified":"2019-07-25T17:40:12","modified_gmt":"2019-07-25T17:40:12","slug":"how-you-can-still-edit-facebook-link-previews","status":"publish","type":"post","link":"https:\/\/sharekit.io\/blog\/how-you-can-still-edit-facebook-link-previews\/","title":{"rendered":"How You Can Still Edit Facebook Link Previews"},"content":{"rendered":"

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In July, Facebook stymied the ability of page owners to customize link previews<\/a> in order to stop the spread of fake news. Though it doesn\u2019t seem to have achieved that, this change has had page owners and social media managers up in arms, some of whom took to Facebook\u2019s blog to vent their anger:<\/p>\n

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The problem: 60% of websites<\/a> don\u2019t define the Open Graph<\/a> tags necessary for Facebook to display an attractive link preview. This means that most of the time, page owners wanting to share a link are confronted with something like this:<\/p>\n

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Even if you\u2019ve got full control over the link you\u2019re sharing, it\u2019s a lot of work to change the meta-tags of every page you want to share, and there\u2019s often a lot of back-and-forth going on between the social media team and the IT team just to customize a single link preview. In addition, social media managers sometimes want to share the same link multiple times (when re-sharing a product page that has been popular in the past, for example), but want to use a different image for each post.<\/p>\n

A seemingly easy fix is to share an image post with a link in the blurb above the image, rather than using Facebook\u2019s link previews. However, there\u2019s research to show that the click-trough rates on image posts are 82% below<\/a> those using the native link previews (yes, I double checked that number \ud83d\ude32). And to some extent, that\u2019s intuitive: When socialites click on the image, they\u2019re presented with a larger gallery-version of the image, but nothing else to click on. In the case of the native link previews, however, they\u2019ve been trained by Facebook to click anywhere if they want to know more.<\/p>\n

Luckily, there are two ways which allow you to continue editing link previews. <\/strong>The first can be done through Facebook\u2019s interface itself. Create a new image ad, set the destination to the link you\u2019re trying to share, customize the image and title to your liking, and tick the \u201cAlso post to my page\u201d-checkbox. Then, set the campaign\u2019s budget to $1 and wait until your ad has been approved by Facebook. Your newly created ad will then be posted to your page\u2019s timeline.<\/p>\n

If you don\u2019t want to go through the hassle of creating a new ad every time you want to post a link to Facebook, you can try the second way: ShareKit.io<\/strong><\/a>. You simply upload your image and enter a title and description, and ShareKit will generate a new link for you that you can then post to Facebook. Their agency plan lets you use your own (or your client\u2019s) domain, so the link won\u2019t appear as a ShareKit link.<\/p>\n

It\u2019s a shame that Facebook has decided to make the lives of social media managers harder than they\u2019d have to be, but as you can see, there are a few alternatives that let you continue to customize link previews to your heart\u2019s content.<\/p>\n

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Recently, Facebook blocked the ability of page owners to customize link previews. We show two ways which still let you edit Facebook link previews.<\/p>\n","protected":false},"author":3,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts\/69"}],"collection":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":5,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions\/105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}