{"id":80,"date":"2017-12-22T17:17:32","date_gmt":"2017-12-22T17:17:32","guid":{"rendered":"https:\/\/blog.sharekit.io\/?p=80"},"modified":"2017-12-22T17:17:32","modified_gmt":"2017-12-22T17:17:32","slug":"social-media-managers-arent-producing-fake-news-but-bear-the-brunt","status":"publish","type":"post","link":"https:\/\/sharekit.io\/blog\/social-media-managers-arent-producing-fake-news-but-bear-the-brunt\/","title":{"rendered":"Social Media Managers aren&#8217;t producing fake news, but bear the brunt"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.92&#8243; background_layout=&#8221;light&#8221;]<\/p>\n<p>Since the 2016 US election, Facebook has been criticized for helping the spread fake news. A few months ago, they\u2019ve implemented a rushed fix that hurts social media managers and small businesses more than fake news publishers. Now, honest content creators are fighting back.<\/p>\n<p id=\"f5ff\" class=\"graf graf--p graf-after--figure\">Sarah Douglas is in charge of her company\u2019s Facebook page. For her employer, a small e-commerce retailer from Oregon, Facebook is one of the most important channels to attract new customers. When sharing a link to one of the company\u2019s products on Facebook, she was used to customizing the link preview in Facebook\u2019s native sharing interface, as the default preview provided by Facebook just showed a pixelated version of the company\u2019s logo and didn\u2019t provide any relevant information on the product. One day in July, Sarah noticed that the option that allowed her to customize the link preview was no longer there. After some research, she learned that Facebook had suddenly removed the ability to edit the link preview window in an effort to stop the spread of fake news on its platform.<\/p>\n<p id=\"b646\" class=\"graf graf--p graf-after--p\">Since Facebook made the change, the only way to create a custom link preview is to edit\u00a0<em class=\"markup--em markup--p-em\">meta tags<\/em>\u00a0on the page that is being shared\u200a\u2014\u200asomething only webmasters can do within the website\u2019s HTML code. Social media managers like Sarah are left in the dust, and once their bosses notice that the visual quality of their Facebook pages have taken a hit, are having to face the ire of their employers, who aren\u2019t aware of Facebook\u2019s rule change.<\/p>\n<p id=\"ca82\" class=\"graf graf--p graf-after--p\">The real crux of the matter is that fake news websites don\u2019t even need to modify the link preview to spread untruths\u200a\u2014\u200athey can use meta tags on their website, just the same as before. However, honest social media managers have been dealt a real blow that prevents them from doing their job. In consequence, Sarah has started multiple petitions to ask Facebook to change their stance\u200a\u2014\u200awith limited success. Additionally, tools like\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.sharekit.io\/\" target=\"_blank\" rel=\"nofollow noopener\" data-href=\"https:\/\/www.sharekit.io\">ShareKit.io<\/a>\u00a0have appeared that aim to mimic the previous experience of customizing link previews. ShareKit generates a new link\u200a\u2014\u200aakin to a regular link shortener\u200a\u2014\u200abut lets you edit the title, description, and image that appear when sharing this new link, a clever way around Facebook\u2019s technical restriction.<\/p>\n<p id=\"92ce\" class=\"graf graf--p graf-after--p\">Even though the discontent of social media managers is growing, Facebook is unlikely to reverse their position on the matter, and socialites will have to make do with tools like ShareKit to meet their needs.<\/p>\n<p><a href=\"https:\/\/www.sharekit.io\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-81 aligncenter\" src=\"https:\/\/blog.sharekit.io\/wp-content\/uploads\/2017\/12\/medium_footer.png\" alt=\"\" width=\"690\" height=\"190\" srcset=\"https:\/\/sharekit.io\/blog\/wp-content\/uploads\/2017\/12\/medium_footer.png 690w, https:\/\/sharekit.io\/blog\/wp-content\/uploads\/2017\/12\/medium_footer-300x83.png 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.92&#8243; background_layout=&#8221;light&#8221;] Since the 2016 US election, Facebook has been criticized for helping the spread fake news. A few months ago, they\u2019ve implemented a rushed fix that hurts social media managers and small businesses more than fake news publishers. Now, honest content creators are fighting back. Sarah Douglas is in charge of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":82,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts\/80"}],"collection":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":1,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/posts\/80\/revisions\/83"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharekit.io\/blog\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}