Social platforms are continuously growing and becoming a more significant part of our day-to-day lives. Some people with differentiated opinion might argue on how social media divides and brings together the world as a society. However, the essential part is that social media is not going away; and moreover, it’s only getting more rooted in the elements of human society and our lives.
How significant is social media to the success of businesses? Here in this infographic, we’ve managed to put together a range of crucial statistics that highlight consumers’ behavior towards different social media platforms, thereby providing insights and showcasing business opportunities available for small businesses to capitalize on.
It is evident how Facebook leads in terms of the active user base, but don’t let yourself come to an isolated conclusion based on a single data point. Points such as – how are these platforms influencing the users who are actively using it? What is the user engagement rate on individual platforms? What is the intent for a user to be on a particular social media platform? Through this infographic, we’ll be trying to find answers to these and some other questions.
Here’s a TL;DR of some key findings from the statistics incorporated in the above infographic:
- Facebook and Instagram combined contribute to about 42% of the active internet traffic among all the social media platforms.
- 7 out of 10 consumers who have positive product/service experience with a brand on social media recommend the product further to their friends and family, indirectly influencing the brand from a positive aspect through Word of Mouth (WoM) marketing.
- Social media platforms are a great tool to find influencers with a niche audience to market and increase the social media presence of the business, as confirmed by the professionals of the industry from their experience.
- More than 50% of the people on the Internet find it tough to rely on any information found online, specifically on social media platforms. Prevalent skepticism exists among the consumers regarding the kind of information they feed upon.
- Generation Z is more likely to influence the shape of social media marketing as the platforms that they consider relevant have spent almost $6B on influencers and for the appeasement of the users in 2019 alone.
- Every platform attracts a particular kind of audiences, be it Instagram, Twitter, or LinkedIn. So businesses must understand their and the target audience’s needs and wisely opt for the social media platform that’ll yield them effective results.
- With new platforms making massive waves, marketers should always stay on their toes and embrace new platforms (with skepticism). Tik Tok and Twitch have already managed to make impacts in mainstream marketing with their increasing user base.
- One of the vital factors is what type of content is best at delivering your branding to your audience. In the current era, videos have managed to glue the audience to their devices, and the data from Facebook only affirms the hypothesis.
- Consumer behavior has tended to show that the existence of brand loyalty is diminishing and the lack of empathy when it comes to blocking and reporting the brand assures the fact that users undoubtedly turn to a different product/service if they find it better from an economic and performance POV.
- Age statistics show how the relatively younger audience tends towards the so-called newer platforms, Instagram, and Snapchat. Facebook and YouTube still manage to stay relatively relevant among all categories of age. Businesses should dive deep into such statistics to understand how to better cater to their audience.
- Businesses can make their marketing much more effective by considering gender behavior patterns when it comes to the usage of social media platforms. Women are likely to find themselves active on Instagram, and on the contrary, men use Twitter at a considerably high percentage.
- To put the social media platforms into a more straightforward business perspective, Facebook works more like an advertising platform, and a majority of marketers confirms that FB produces ROI. LinkedIn works as a branding tool, generating half of the website traffic for the businesses, while Twitter is excellent for customer satisfaction and communication.
More than a mere tool, social media has become a daily life essential in an average human being ‘s life. Now that you know all the defining statistics, and the advantage that social media has over other business channels concerning their selling power, you can use it to leverage your brand’s success story.